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ABOUT US
BEYOND IMAGE,
WE DELIVER MESSAGE



Over the world in a frame,
we give people a sincere impression
with the story of humans and society. 

CORPORATE IDENTITY

ANOTHER POINT OF VIEW

The initial ‘M’ that flexibly changes its shape means Mind at Play, which creates different perspectives and finds new enjoyment at the most creative points.

ANOTHER POINT OF VIEW

The lowercase point ‘A,’ located in the center of the brand name, means Mind at Play,
where you find new enjoyment in the most creative points from different perspectives.

CEO · CREATIVE DIRECTOR 
LEE WOOK JUNG

Lee Wook-jung, CEO and Creative Director of MIND at PLAY, is a documentary producer with 27 years of experience. He earned a master's degree in anthropology at Seoul National University and a master's degree in broadcasting from Northwestern University after his bachelor's degree in English literature at Yonsei University. 


He has been a documentary producer for 24 years at KBS, Korea's largest broadcaster. As a director, he produced documentaries on various topics such as culture, history, current events, and food. He won the 69th Peabody Award with his signature work ‘Noodle Road’ for a TV documentary. 


Becoming the CEO of a content company in 2019, he is producing various digital contents as well as documentaries. He is currently working on a medical documentary called Severance and a TVING original series documentary called Food Chronicle.

CEO PROFILE
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CEO · CREATIVE DIRECTOR

LEE WOOK JUNG

Lee Wook-Jung , CEO and Creative Director of MIND at PLAY, is a documentary producer with 27 years of experience.
He earned a master's degree in anthropology at Seoul National University and a master's degree in broadcasting from Northwestern University after his bachelor's degree in English literature at Yonsei University. 


He has been a documentary producer for 24 years at KBS, Korea's largest broadcaster. As a director, he produced documentaries on various topics such as culture, history, current events, and food. He won the 69th Peabody Award with his signature work ‘Noodle Road’ for a TV documentary. 


Becoming the CEO of a content company in 2019, he produces various digital contents as well as documentaries. He is currently working on a medical documentary called Severance after the release of a TVING original series documentary called Food Chronicle.

CAREER 

Former Producer of Korea Broadcasting System (KBS) 

Representative of Food Odyssey Co., Ltd 

Representative of MIND at PLAY Co., Ltd 

EDUCATION 

Yonsei University, B.A. in English Literature

Seoul National University, M.A. in Anthropology 

Northwestern University, M.A. in Broadcasting Studies 

MAJOR PROGRAM 

- 2022-2023 Medical Documentary Severance 

- 2022 SK SOVAC Balancing Earth 

- 2021-2022 Food Chronicle 

  TVING Original Documentary Series

- 2014-2018 Food Odyssey

  2015. The 51st Baeksang Arts Award, Best Educational/Cultural TV Show

- 2008-2009 The Noodle Road 

  2009. ABU Award, Best Documentary 

  2010. The 69th Peabody Awards for Art and Culture, Best TV Documentary

  2010. The 36th Korea Broadcasting Awards, Best Picture 

CEO PORTFOLIO

Noodle Road

Documentary

4K Video / 60min. * 6 Epi. / 2008-2009

Strange food that survived 3,000 years. "Noodles." The story and characteristics of human civilization are revealed through the origin and development of noodle dishes that have been with humanity for a long time.

Global & Korea Documentary Awards Winner

- 2009.  ABU Global Documentary Awards

- 2010.  69th George Foster Peabody Awards Documentary

- 2010.  Korea Communications Commission Awards

Food Odyssey

Documentary

4K Video / 50min. * 9 Epi. / 2014-2016

Humanity is moving beyond Homo sapiens and Homo Ludens to a cooking human being, ‘Food Odyssey.’ It is an international documentary that gives a new definition of human history and food culture. It will film 24 countries for three years to introduce each country and its regional cooking culture and shed light on human and human history that has been defined through cooking by expressing it as a specific dish.

Korea Documentary Awards Winner

- 2015.  Korea Baeksang-Awards. TV Documentary

Noodle Road 

Documentary 

4K Video / 60min. * 6 Epi. / 2008-2009 

Strange food that survived 3,000 years. "Noodles
The story and characteristics of human civilization are revealed
through the origin and development of noodle dishes that have been with humanity for a long time.

Global & Korea Documentary Awards Winner

- 2009.  ABU Global Documentary Awards

- 2010.  69th George Foster Peabody Awards Documentary

- 2010.  Korea Communications Commission Awards

Food Odyssey 

Documentary 

4K Video / 50min. * 9 Epi. / 2014-2016

Humanity is moving beyond Homo sapiens and Homo Ludens to a cooking human being, ‘Food Odyssey.’ It is an international documentary that gives a new definition of human history and food culture. It will film 24 countries for three years to introduce each country and its regional cooking culture and shed light on human and human history that has been defined through cooking by expressing it as a specific dish.

Korea Documentary Awards Winner

- 2015.  Korea Baeksang-Awards. TV Documentary

MIND aT PLAY  CO.,LTD  I  CEO : LEE WOOK JUNG

TEL :  070-8836-5216  I  E-MAIL : official@mindatplay.co.kr 

ADDRESS : 88, Toegye-ro 8-gil, Jung-gu, Seoul, Republic of Korea

CORPORATE REGISTRATION NUMBER : 676-87-01597


Copyright © 2022 MIND aT PLAY. All Rights Reserved.

MIND aT PLAY  CO.,LTD  I  CEO : LEE WOOK JUNG  I  TEL :  070-8836-5216  I  E-MAIL : official@mindatplay.co.kr 

ADDRESS : 88, Toegye-ro 8-gil, Jung-gu, Seoul, Republic of Korea
CORPORATE REGISTRATION NUMBER : 676-87-01597


Copyright © 2022 MIND aT PLAY. All Rights Reserved.