Mind at Play, which crosses the boundaries of the genre, opens a new horizon of brand value with new content that breaks stereotypes.
OUR BUSINESS
Mind at Play is a Total Content company that provides video content by identifying continuous changes and trends.
VIDEO
Documentaries
Reality Show
Branded Contents
LEARING
Recipe Videos
Cooking Show
Food Lectures
SPACE
Space Planning
Catering Service
DOCUMENTARY
From project proposal to production and directing We produce well-made documentaries based on our experience in directing broadcasts. Not only cooking, food, games, medicine, education, and pets. A broad spectrum of Mind at Play across various disciplines has infinite possibilities.
ENTERTAINMENT
We produce entertainment content with broadcasters, influencers, and corporations across various genres, such as entertainment, talk shows, and dramas. They are content with socially meaningful messages conveyed by collaboration with brands aiming for sustainable development, such as Fresheasy and Pulmuone.
DOCUMENTARY
From project proposal to production and directing We produce well-made documentaries based on our experience in directing broadcasts. Not only cooking, food, games, medicine, education, and pets. A broad spectrum of Mind at Play across various disciplines has infinite possibilities.
ENTERTAINMENT
We produce entertainment content with broadcasters, influencers, and corporations across various genres, such as entertainment, talk shows, and dramas. They are content with socially meaningful messages conveyed by collaboration with brands aiming for sustainable development, such as Fresheasy and Pulmuone.
RECIPE VIDEO
We film the cooking process of Korean masters and Michelin chefs and process them in the form of video recipes. They increase access to various dishes that anyone can easily follow. Cook-along, a new concept of content learning on the screen, opens a new horizon for recipe content in a new interactive way that has not been seen before.
EDUCATION & COOKING SHOW
We run educational programs through collaboration with mom-and-pop stores and cooking demonstration programs with chefs. We expand the story of Mind at Play by planning and conducting liberal arts lectures involving various speakers, including CEO Lee Wook-Jung.
PROMOTION
Through collaboration with corporations, we plan events and support custom catering. Cooking studios, talk shows, and lectures that participate in corporate social messages make efforts to realize the values that Mind at Play aims for.
YO! LEE
It is a twin company of Mind at Play that designs a new concept food market. In addition to the food market, it plans a space linked to various contents of Mind at Play and conducts event consulting to give a new sense of moving the video into reality.
RECIPE VIDEO
We film the cooking process of Korean masters and Michelin chefs and process them in the form of video recipes. They increase access to various dishes that anyone can easily follow. Cook-along, a new concept of content learning on the screen, opens a new horizon for recipe content in a new interactive way that has not been seen before.
EDUCATION & COOKING SHOW
We run educational programs through collaboration with mom-and-pop stores and cooking demonstration programs with chefs. We expand the story of Mind at Play by planning and conducting liberal arts lectures involving various speakers, including CEO Lee Wook-Jung.
PROMOTION
Through collaboration with corporations, we plan events and support custom catering. Cooking studios, talk shows, and lectures that participate in corporate social messages make efforts to realize the values that Mind at Play aims for.
YO! LEE
It is a twin company of Mind at Play that designs a new concept food market. In addition to the food market, it plans a space linked to various contents of Mind at Play and conducts event consulting to give a new sense of moving the video into reality.
BRANDED CONTENT
COLLABORATION BETWEEN MIND AT PLAY AND BRAND WITH A STORY
A heartfelt story, which involves emotion and interest, attracts people—the Brand’s message is expressed in various forms of content. Power of storytelling to gain synergy by being together. It is completed with the branded contents of Mind at Play.
